Meet the team!

SARA

Founder

Hi! I’m Sara! Prior to starting Rochester’s Playbook (Formerly known as Rochacha Mama), I studied photography at RIT, Early Education at Roberts Wesleyan and worked as a Special Education Teacher at Holy Childhood. I am now working from home growing Rochester’s Playbook and homeschooling my two kids (a boy and a girl!)

We love our city and getting out to play! I especially love finding activities for the family that are off the beaten path. Since moving to Rochester over 10 years ago, I have lived in an apartment in Henrietta, rented a room in Chili, crashed on couch for a summer in Spencerport and slept in a closet on Alexander. When life started to settle down we rented in the North Winton area and eventually landed in East Rochester where we raised our children for 4 years. We finally found our home in the Finger Lakes region but I cherish every chapter spent around Rochester.

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KIM

Administrator

I’m Kim and I live in Shortsville with my husband, two children and senior cat, Instigator. Originally I am from Utica, NY and moved to Rochester in 1996. I have lived all over the area before we settled here. I’ve lived in the Henrietta, 19th Ward, Ogden, Webster and now on the outskirts of the ROC. By day- I’m at home with the kiddos and by night- I settle into my evening job as a nationally certified American Sign Language Interpreter working with patients and providers in different medical facilities all over the US and Canada. When the weather is great my kids and I go to many playgrounds and hiking trails and simply enjoy the outdoors. I’m glad to be a part of the team!

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KILEY

Social Media Manager & City Play Expert

Hi! I’m Kiley! I’m married with three small kids! We moved from Indiana to Rochester in the summer of 2016 and haven’t run out of areas to explore yet! We started out living in a loft apartment in center city and now live in the 19th Ward which, in our opinion, is the best neighborhood in the world! We most love exploring playgrounds and libraries, but we’re coming around to the more outdoorsy stuff! We LOVE the city and I can’t wait to show you some of it’s hidden gems!

Our Ambassadors

Cheerleaders

Michelle

Ambassador since August 2020

Michelle resides in Newark with her husband and son. She and her husband grew up in Newark and graduated together in 2010. Michelle stays home with her son, runs a photography business and works part time! During her time with Rochester Playbook, Michelle has contibuted to the social media material and has gathered much of the material for Wayne and Seneca County.

BECKI

Ambassador since October 2019

Becki is a Mom of 2 boys and has lived in Rochester since 2008. She loves to find eco-friendly and exciting yet frugal fun with her family. During her time with Rochacha Mama, Becki helped explore the Westside and has added Ballantyne Park, Hubbard Park and more from Union Station Park to the website. She also found the epic Halloween House at “15 Ambush Lane Scottsville” to share on Social Media. Becki also initiated the idea of erecting a Fairy Trail on the Westside.

NICOLE

Ambassador since September 2020

Nicole lives in the Upper Monroe neighborhood in Rochester with her family. She loves spending her free time planting house plants, hiking, and being outside. During her time with Rochester’s Playbook, Nicole spotted some great hiking trails and playgrounds within the City limits and helped to grow the Instagram page.

KATIE

Ambassador since February 2020

Katie is a stay-at-home mama of three living with her husband Ben in Chili. Katie moved to Rochester from balmy southeast Ohio when Ben was offered a faculty job at RIT in 2015. Raised in Indiana, college near Chicago, and before parenthood, Katie taught elementary school in Florida and Maryland. Katie now enjoys exploring Rochester with her family and contributing to the Rochester Playbook Community. Katie is the brains behind naming the “Victory Fairy Trail” and is helping with maintaining the houses.

STEPHANIE

Ambassador since September 2019

Stephanie loves spending time in her town of Irondequoit. You might find her hiking in Durand Park or playing mini golf at Parkside Whispering Pines. And she can never resist taking her son to his favorite spot, Pure Imagination Cafe. Stephanie was our very first team addition and was a great cheerleader as the business grew. She helped host Mama meetups and engage in Social Media.