Meet the team!

Sara

Founder

Hi! I’m Sara! Prior to starting Rochester’s Playbook (Formerly known as Rochacha Mama), I studied photography at RIT, Early Education at Roberts Wesleyan and worked as a Special Education Teacher at Holy Childhood. I am now working from home growing Rochester’s Playbook and homeschooling my two kids.

We love our city and getting out to play! I especially love finding activities for the family that are off the beaten path. Since moving to Rochester over 10 years ago, I have lived in an apartment in Henrietta, rented a room in Chili, crashed on couch for a summer in Spencerport and slept in a closet on Alexander. When life started to settle down we rented in the North Winton area and eventually landed in East Rochester where we raised our children for 4 years. We finally found our home in the Finger Lakes region but I cherish every chapter spent around Rochester.

Kiley

Social Media Manager & City Play Expert

Hi! I’m Kiley! I’m married with three small kids! We moved from Indiana to Rochester in the summer of 2016 and haven’t run out of areas to explore yet! We started out living in a loft apartment in center city and now live in the 19th Ward which, in our opinion, is the best neighborhood in the world! We most love exploring playgrounds and libraries, but we’re coming around to the more outdoorsy stuff! We LOVE the city and I can’t wait to show you some of it’s hidden gems!

Michelle

Social Media Manager & Wayne County Play Expert

Hi, I’m Michelle! Myself, husband, and son live just outside of ROC, In Newark! During the week I am a stay at home mom, and on weekends I run my own photography business! Our family enjoys hiking outdoors with our dog Izzy, camping in the ADK, and finding new playgrounds to explore. The Finger Lakes region has so much to offer, and I can’t wait to share our next adventures with you!

Jocelyn

Volunteer

Hi, I’m Jocelyn! I’m a married stay at home homeschooling mama to two wonderful and energetic little boys. I also run a small business renting toys locally in the Rochester area. I live in Greece and love to explore and bring my kiddos to new playgrounds and events around town. Getting outdoors and letting my littles burn energy in fun but budget friendly ways is my jam. I was born and raised in Rochester and I’m so excited to share all this city has to offer with everyone!”

Nicolette

Volunteer

Hi! I’m Nicolette! I previously taught elementary school in Florida for ten years before moving to Rochester with my husband in 2011. All three of our children were born in the ROC, and it truly has been such a wonderful place to raise them. I have a passion for all things related to child development, and this area has SO many fantastic resources for kids. I can’t wait to share my favorites with Rochester Playbook!

Lauren

Volunteer

Hi! I’m Lauren! I am a stay at home mom to two little girls! We live on the westside of town in Brockport. We have an array of chickens, quail, rabbits and fish as pets. We are big on backyard homesteading and growing our own fruits and vegetables. We love being outside, exploring and enjoying nature! Can’t wait to show you all what the westside of the city has to offer!

Bethany

Volunteer

Hi, I’m Bethany! I’m an HR-professional turned stay-at-home mama. I have two sweet, spunky kiddos (a boy & a girl) who are the best adventure partners I could ask for. We live in Fairport and love exploring all the playgrounds, parks, and endless possibilities the East side has to offer. We’ve found some of our favorite spots from the Roc Playbook and I’m so thrilled to be giving back to this amazing resource.